There is a filter-bubble around you to shield all unwanted content (according to Google). The more Google knows about you as a user, they can offer relevant content, products, and ads to drive profits for them ultimately. However, Google has more to offer than just search results, ads, and promoting content that drives their business.

Google search is excellent and offers what a user is looking for.

Google has been there for 20+ years now, and people use it daily to get their work done. And most of it begins with a search query. In this Internet age, there are thousands of companies interested in you to track, create a profile and start using you as a product to sell services, ads, and other products. Quick test – visit this site to see what Google has been tracking for you Unbiased and unpolarized search results are delivered to you, which you can trust and navigate. It knows your interest and personality and continues to offer search results, content, products, and services based on who you are.ĭDG is the opposite it does NOT track you or your search queries to manipulate the results. All these activities are monitored closely by Google and build a filter-bubble around you over time. You might be a housewife searching for answers for your daily chores or a research scientist that tries to find more profound answers to her thesis. DDG differentiates itself based on the promise of privacy that it wants to offer when searching the web. Google, the de facto standard for search, has been challenged by a small but promising search engine, DDG. This is in the context of DuckDuckGo(DDG) – A search engine geared toward users’ privacy.

Duckduckgo on chromebook